Course
Business Skills
49 hours 24 minutes
Credits: 3 Credits
Description
In this course, learners will develop the core business and professional skills needed to thrive in modern workplace environments. Learners will explore marketing principles, brand building, customer journey mapping, and the use of AI in sales and customer service. They will strengthen their written communication through business grammar, technical writing, and professional editing, and build broader communication skills including nonverbal communication, active listening, storytelling, and stakeholder engagement. Learners will develop business acumen through strategy, design thinking, problem solving, and financial literacy, while also cultivating essential personal development habits around goal setting, time management, productivity, emotional intelligence, and resilience. They will apply effective delegation and priority management strategies, and examine HR and leadership practices including workforce planning, performance management, and inclusive leadership.
What Students Will Learn
Chapter 1. Marketing Essentials
- Marketing: The Process and Functions that Build Customer Relationships
- Creating Brands through People and Planning
- The Four Ps: Essential Factors in Marketing
- Building Trust: Ethics and the Marketing Mix
- Applying Competitive Advantage to Marketing Strategies
- Customer Service: Interpreting Customers' Service Priorities
- Mapping and Analyzing Customer Journeys
- Maximizing Customer Service with AI
- Reimagining the Sales Process with Generative AI
Chapter 2. Business Grammar
- Using the Parts of Speech
- Getting the Details Right: Spelling Basics
- Abbreviating, Capitalizing, and Using Numbers
- Using Punctuation Marks
- Creating Well-constructed Sentences
- Troublesome Words and Phrases: Usage Mistakes in Writing
Chapter 3. Written Communication
- Mastering Technical Writing for Business
- Writing with a Professional Mindset
- Clarity and Conciseness in Business Writing
- Editing and Proofreading Business Documents
- Improving Your Technical Writing Skills
Chapter 4. Communication Essentials
- Using AI for Effective Business Communication
- Leadercamp on-demand: Intentional Communication
- Conveying Your Message without Words
- Expanding Your Communication Skill Set
- Enhancing Communication through Listening
- Harnessing the Power of the Written Word
- Mastering Technical Communication Skills
- Proven Techniques for Technical Communication
- Capturing the Attention of Senior Executives
- Storytelling for Leaders
- Effective Stakeholder Communications for Technology Professionals
- Leadercamp on-demand: Active Leadership Series on Communication
- Leadercamp on-demand: How Do I Communicate?
- Leadercamp on-demand: Mastering the Art of Effective Communications
- Leadercamp on-demand: The Power of Nonverbal Communication
- Leadercamp on-demand: Tools to Achieve Clarity
- Leadercamp on-demand: Why Communication Falls Flat
- Expert Reflections: The Art of Clear and Confident Communication
- The Art and Science of Communication
- Trust Building through Effective Communication
- Expert Reflections: Taking Your Communication Skills to the Next Level
- Elevate Your Professional Business Call Skills
- Skill Benchmark: Communication Essentials
Chapter 5. Business Acumen
- Developing Your Business Acumen
- Leadercamp on-demand: Business Acumen Series - Planning
- Leadercamp on-demand: Business Acumen Series on Strategy
- Leadercamp on-demand: Business Acumen Series on Finance
- Leadercamp on-demand: Business Acumen Series on People
- Leadercamp on-demand: Business Acumen Series on Operations
- Developing Strong Business Acumen
- Design Thinking: Starting Your Journey
- New Project Manager Essentials
- Problem Solving: Defining and Stating the Problem
- Problem Solving: Generating Solutions
- Key Accounting Concepts and Principles
- Generative AI and Its Impact to Everyday Business
Chapter 6. Personal Development
- Coping in a Toxic Workplace (Global)
- Setting Professional Boundaries
- Leading in a Hybrid Workplace (Global)
- Gaining Insight through Organizational Awareness
- Staying Current in the Digital-first Workplace
- Taking the Lead with Workplace Motivation and Engagement
- Outwitting Your Cognitive Bias
- Saving Time by Setting Goals
- Managing Your Time So It Doesn't Manage You
- Sharpening Your Focus to Stay on Track
- Developing a Continuous Learning Mindset
- Optimizing Your Learning Skills
- Leveraging the Power of Analogical Thinking
- Creating a Solid Support Base through Peer Relationships (Global)
- Building a Circle of Connections for Networking Success
- Building a Win-win Relationship with Your Manager
- Psychological Safety: Building a Culture of Inclusion and Innovation
- How to Get Out of Your Own Way and Achieve Success
- Optimizing Your Workplace Well-being
- Thriving with High-pressure Work
- Managing and Supporting Employee Wellness
- Learning from Failure and Success
- Developing a Mindset of Growth and Learning
- Building Success through Self-improvement
- Unleashing Your Self-confidence
- Set Your Workspace Up For Success
- Get Organized and Stop Procrastinating
- Be Productive by Working Efficiently
- Unlocking Your Own Creative Genius
- Nurturing the Creative Power of Your Team
- Mindfulness as a Path to Wellness
- Earning and Offering Trust at Work (Global)
- Strength under Pressure: Building Perseverance and Resilience
- Accomplishing Goals with Perseverance and Resilience
- Making the Most of Making Mistakes
- Managing a Hybrid Team Successfully
- Building Up Your Emotional Intelligence
Chapter 7. Time Management
- Leadercamp on-demand: Delegation and Time Management
- Aligning Goals and Priorities To Manage Time
- Managing Your Time by Prioritizing and Setting Goals
- Leading through Setting and Managing Priorities
- Moving from Me to We with Delegation
- Craft Schedules That Work for Everyone
Chapter 8. HR & Leadership
- Senior Professional in Human Resources: Strategic Leadership and Business Alignment
- Senior Professional in Human Resources: Strategic Workforce Planning and Talent Management
- Great Leaders Must Be Inclusive featuring Special Olympics
- Navigating the Hurdles of First-time Management
- Leveraging the Power of Performance Management
Optional
- Professional Communication and Etiquette
- Proper Language and Positive Attitude
- The Successful Career Toolkit: Your Quick-Fire Guide to Mastering Business Skills
- Business Skills All-in-One for Dummies
Overall Learning Outcomes
- Apply core marketing principles including the Four Ps, competitive advantage, and customer journey mapping to build effective marketing strategies
- Leverage AI and generative AI tools to enhance customer service and the sales process
- Write professionally using correct grammar, punctuation, spelling, and sentence construction
- Produce clear, concise, and well-edited business and technical documents
- Communicate effectively across verbal, written, and nonverbal channels, including with senior executives and technical stakeholders
- Apply active listening, storytelling, and intentional communication techniques to build trust and clarity
- Demonstrate business acumen through strategic thinking, design thinking, problem solving, and foundational accounting knowledge
- Assess the impact of generative AI on everyday business operations
- Set goals, manage time effectively, and build habits of productivity, focus, and continuous learning
- Develop emotional intelligence, resilience, psychological safety, and professional relationship-building skills
- Manage personal well-being, handle workplace pressure, and maintain a growth mindset
- Apply delegation, priority setting, and scheduling strategies to lead teams and manage workloads effectively
- Implement HR and leadership practices including strategic workforce planning, performance management, and inclusive leadership